Services > Visual Communication

What is this Visual Communication thing you ask?
Firstly, the branding of your company.
This is achieved by creating a unique identity using logos, stationery, publications, signage, websites, supporting imagery, typefaces...

The branding/identity stage involves understanding and taking into account the company's;
•  vision and or mission
•  strengths
•  competion
•  intended positioning or 'target market'
•  perceptions from customers.

Whether it happens by plan or by accident, every business develops a public image or identity and the importance of branding has never been more relevent to business as a result of increased competition and customer expectations.

From initial concept to final product, we combine personalised service with creative, cost effective solutions.

Citrus Design understands the importance of effective brands and capturing the hearts and minds of customers. Developing or managing brands relies on in depth knowledge of brand awareness, consistency, creativity and most importantly customers.

Secondly, once established, it is important that the new branding maintains its intended position in the market though careful management of the company's visual communication pieces.

The level of maintanence varies according to the value to company places on brand managment. As most of our clients highly value the branding of their business they choose a close management service from Citrus Design.

Thirdly, one off or stand alone piece are oftern required and clients choose to have them professionally and creativley design and produced.